Real rules, zero risk — learn to invest before you actually do.
Market Masters is a fictional UK stock market simulator where you trade in a shared, live market that updates throughout the day. Build a portfolio across a tax-free ISA and a taxable Invest account, earn real dividend payouts, and learn how UK capital gains and dividend tax actually work — all with zero real money at risk. It's not financial advice, just a genuinely useful way to build investing instincts before you put real money on the line.
Every player sees the same daily prices and news — it's a fictional market, but it moves the same way for everyone, together.
Trade through both a standard Invest account and a tax-advantaged ISA, built around a simplified version of real UK tax rules.
Capital gains tax and dividend tax are modelled directly into how your portfolio grows — not just abstracted away.
Hold the right stocks and watch dividend income land in your account on a real schedule, not just a number on a chart.
Track your holdings, follow market news, and drill into individual stocks to see how your decisions play out.
Every feature in the game is explained alongside real-world investing risk — this is a teaching tool first, a game second.